Project Overview
Our agency began working with Johnson Marble & Quartz, starting our SEO journey with them. For the past two years, we’ve been dedicated to improving their website’s performance, user experience, and search engine rankings.
This involved fixing technical issues, refining SEO tactics, creating impactful content, and redesigning parts of their site to help Johnson Marble & Quartz achieve their online goals.
Company Overview
Johnson Marble & Quartz is a leading manufacturer and supplier of premium marble and quartz products.
They cater to both residential and commercial sectors, providing high-quality materials for various applications, including countertops, flooring, and decorative surfaces.
Challanges
Before starting the project, we conducted a comprehensive SEO audit and identified aome major issues like:
- Broken links
- 404 errors
- Canonical issues
- UI/UX issues, etc
Solutions Implemented
To address these challenges and achieve their SEO goals, a comprehensive strategy was developed and implemented for 7E Wellness. The key components of the strategy included:
- Technical Fixes:
- Resolved broken links and 404 errors.
- Corrected canonical issues.
- Improved UI/UX elements.
- Competitor Research:
- Analyzed competitors to find content and keyword gaps.
- Identified high-impression but low-click blogs for optimization.
- Keyword Research and Optimization:
- Conducted thorough keyword research to identify high-traffic, relevant keywords for 7E Wellness’s products and services.
- Optimized on-page elements such as titles, meta descriptions, headers, and content with targeted keywords to improve search engine rankings.
- Content Creation and Optimization:
- Created new pages targeting specific keywords and gaps.
- Added unique content to new pages and enhanced content on existing pages.
- Optimized pages by setting appropriate headers and interlinking to distribute link juice across the website.
- Set meta titles and meta descriptions for targeted pages.
- Compressed images to reduce loading speeds.
- Improved URL navigation structure.
- High-Impression Blog Optimization:
- Targeted blogs with high impressions but low clicks, optimizing them to increase their click-through rates.
- User Experience and Conversion Rate Optimization:
- Improved website design and navigation to create a seamless and intuitive user experience. Optimized calls-to-action and landing pages to increase conversion rates and turn more visitors into customers
- Backlink Building:
- Developed a targeted backlink strategy to acquire high-quality, authoritative backlinks from reputable sources.
- Engaged in press release, guest posting, collaborations, and outreach campaigns to build a robust backlink profile and improve domain authority
Some examples of press release submissions-
May 15, 2024
URL- https://www.popsugar.com/beauty/best-microcurrent-devices-49362632
February 27, 2024
URL- https://www.mindbodygreen.com/articles/best-microcurrent-facial-device
25 SEPTEMBER 2023
APR 12, 2024
URL- https://editorialist.com/beauty/best-microcurrent-devices/
JUNE 11, 2024
URL- https://nymag.com/strategist/article/best-microcurrent-devices.html
APR 26, 2024
URL- https://parade.com/living/does-gua-sha-work-for-women-over-50-according-to-estheticians
April 10, 2024
URL-https://www.cosmopolitan.com/style-beauty/beauty/g43357676/best-microcurrent-facial-devices/
Results
Our strategic approach yielded significant results:
1. rise in organic traffic:
From January 2024 to June 2024, we achieved a significant rise in organic traffic, driving more potential customers to the website, with organic traffic improving from 5,347 to 6,917, representing a 30% increase.
2. 105% Improvement in Search Rankings:
Key product and service pages moved up /significantly in SERPs, improving overall visibility.
These positive results not only improved the website’s performance and visibility but also contributed to 7E Wellness’s growth and success in the beauty and skincare industry.
3. Increased overall traffic:
Increased overall traffic due to optimized high-impression blogs.
By addressing technical issues, filling content gaps, and optimizing both new and existing pages, 7ewellness.com saw a marked improvement in its SEO performance, resulting in better rankings and more organic traffic.
Conclusion
The strategic SEO by Let’s Talk Communications for Johnson Marble & Quartz over two years resulted in a robust online presence, increased organic traffic, and a steady stream of quality leads. This case study underscores the importance of a well-rounded and adaptive SEO strategy in achieving sustained growth and success for B2B businesses.
If you aim to enhance your business’s online visibility and drive more organic traffic, Let’s Talk Communications is here to help.
