Client Overview
- Consultation services for pre-primary schools, including curriculum development, teacher training, upskilling, admission processes, and operational systems.
- Development of workbooks and learning kits for children aged 0.6 months to 5 years, designed to facilitate structured learning at home.
Challenges
- Visibility and Transition Challenges
- Lack of Brand Visibility: Limited brand recognition, especially in the consulting segment, as the business initially centered around homeschooling kits.
- Understanding Audience Persona: A fragmented understanding of the target audience’s personas and geographical diversity.
- Product Transition: Shifting from a primary focus on homeschooling kits to consulting services where kits serve as a complementary product.
Impact
- Business Model Dilemma: Navigating between direct kit sales and generating leads for school partnerships.
- Absence of a Growth Roadmap: The absence of a clear plan for business expansion and direction.
Strategy and Implementation
- Audience Research: Conducted qualitative research involving discussions with at least five school principals from standalone pre-primary schools.
- Gained insights into their pain points, needs, and opportunities, which informed the creation of targeted Facebook ads.
- Competitive Research: Analyzed the competitive landscape, including available homeschooling kits in the market.
- Evaluated factors such as pricing, quality, and kit content to refine the product offering.
- Marketplace Listing: Enhanced discoverability and visibility by listing products on online marketplaces like Amazon and Flipkart.
- Budget Allocation: Allocated a portion of the budget to establish the homeschooling kit brand.
- Simultaneously generated leads for potential school partnerships.
Results
- Lead Generation: Achieved a consistent flow of leads, initiating the school partnership program.
- Home Schooling Kit Branding: Enhanced brand visibility through Meta (Facebook) and Amazon ads.
- Continuous Optimization: Ongoing efforts to attract school owners and improve lead quality.
- Successful School Partnerships: Closed deals with six schools in the first year, with 25 additional schools expressing strong interest.
- Marketplace Sales Growth: Started with two monthly orders on online marketplaces and scaled up to 40 monthly orders within four months.
