Company Overview
Lok Vigyan is an organization dedicated to delivering knowledge-based programs in Vastu Shastra. Their workshops focus on a practical and scientific approach to Vastu, enabling participants to apply its principles personally and professionally. The 15-day Vastu workshop is designed to provide comprehensive training and insights for those interested in mastering this ancient discipline.
Initial Challenges
The campaign faced several key challenges:
- Low ROAS – The campaign struggled to achieve a ROAS above 1, leading to inefficient marketing spend.
- Customer Acquisition Hurdles – Attracting new participants proved difficult, resulting in low conversion rates.
- High Cost Per Acquisition – The CPA was unsustainable, challenging long-term campaign scaling.
Strategic Execution
To address these challenges, a data-driven and audience-focused approach was implemented:
- Localized Content & Creatives—Campaign content and visuals were translated into regional languages to improve their resonance with the target audience.
- Landing Page Optimization – Website landing pages were redesigned to enhance user experience and improve conversion rates.
- A/B Testing of Creatives – Multiple ad formats were tested, revealing that static posts outperformed other creative styles.
- Geo-Targeting Refinement – Target locations were adjusted to focus on high-potential cities, improving lead quality.
- Custom Audience Utilization – Existing customer data was leveraged to create lookalike audiences, enhancing ad efficiency and targeting precision.
Results
The strategic adjustments yielded significant improvements:
- 50% reduction in CPA, making customer acquisition more cost-effective.
- A 35% increase in Click-Through Rate leads to higher ad engagement.
- 7A 0% increase in website engagement time indicates more substantial audience interest and interaction.
Data Screenshots from Meta Ads,
Conclusion
Lok Vigyan successfully enhanced campaign performance by implementing a data-driven approach, optimizing content and creatives, and refining audience targeting. Reduced CPA, improved CTR, and increased website engagement demonstrated the effectiveness of localized marketing and A/B testing. These insights will be instrumental in shaping future campaigns, ensuring sustainable growth and a higher return on investment.
