Company Overview
7e Wellness is the leader in at-home beauty devices helping every client look and feel more beautiful. Using its flagship technology, microcurrent, MyoLiftTM award-winning products are clinically shown to help tone, firm and reduce the look of wrinkles, providing both visibly instant results and cumulative benefits.
Initial Challenges
Product Listing
❖ Most listings created by the client did not comply with Amazon’s policies and were
subsequently removed.
❖ All listings lacked infographic images, A+ content, and videos.
❖ The listing content did not align with top-ranking search terms, and relevant keywords were missing from the backend.
Challenges in PPC
❖ High ACOS led to reduced profitability.
❖ Duplicate campaigns were running for the same products, while brand awareness
campaigns were not implemented.
Approach
01 Listing Content
02 Enhanced Visual Content
03 Back-End Search Term
01 Listing Content
Success
Conclusion
Through strategic optimization of listing content, back-end search terms, and ad
spend, the client successfully improved their product visibility and performance on
Amazon. This comprehensive approach not only enhanced the search rankings
but also drove higher engagement and conversion, ultimately contributing to the
client’s business growth.
