Objectives
7E Wellness is a U.S.-based beauty and wellness brand specializing in microcurrent skincare devices, gels, and serums. The brand caters to both professional estheticians and at-home skincare consumers, offering advanced, non-invasive facial lifting and toning solutions. With a mission to make professional-grade skincare accessible, 7E Wellness combines science, innovation, and holistic beauty care.
The Women’s Day 2025 campaign aimed to:
- Celebrate women’s empowerment while driving sales of microcurrent devices.
- Encourage self-investment and wellness as a form of empowerment.
- Strengthen brand equity through emotional and relevant messaging.
- Drive engagement across consumers and professional audiences.
- Maximize conversions through segmented campaigns and influencer-led content.
- Maintain cost efficiency while achieving measurable ROAS uplift.
Company Overview
The Women’s Day 2025 campaign was designed to:
- Highlight microcurrent devices and skincare products as perfect self-care solutions.
- Partner with influencers to drive authenticity and reach.
- Run multi-channel advertising across Meta, Google, and email campaigns.
- Retarget engaged audiences to improve conversion rates.
- Build long-term brand visibility and customer loyalty.
Client Brief
The client’s requirement was to launch a high-impact Women’s Day campaign that:
- Promoted exclusive offers and bundles for both professional and consumer segments.
- Created emotional storytelling around empowerment and wellness.
- Leveraged influencers and UGC content to enhance credibility.
- Ensured tailored messaging for professional estheticians (B2B) and at-home users (B2C).
- Delivered measurable ROAS improvement compared to previous campaigns.
Initial Challenges
- Ensuring campaign relevance without heavy discounting.
- Balancing promotional messaging with empowerment-driven storytelling.
- Communicating benefits of microcurrent technology to new and existing audiences.
- Segmenting campaigns effectively for consumers vs. professionals.
- Rising digital ad costs during campaign peak.
- Launching timely promotions aligned with Women’s Day.
- Maintaining brand identity while driving high-value conversions.
- Optimizing creative messaging for both static, carousel, and video formats.
Strategy
- Paused evergreen and generic ads to activate promo creatives, including static, video, and carousel ads.
- Segmented creatives into Consumer-focused and Professional-focused categories, mapping each to its relevant campaign.
- Partnered with influencers and leveraged UGC content for authenticity and engagement.
- Thematic messaging under “Invest in Yourself” highlighted self-care and empowerment.
- Tailored campaigns ensured specific messaging for audience type (consumer vs. professional).
- Shifted budgets in real-time from underperforming ad sets to top-performing ones.
- Activated retargeting campaigns to convert users who engaged but didn’t purchase.
- Tested multiple ad formats to evaluate engagement, CTR, and conversion performance.
- Streamlined landing pages for faster checkout and higher conversion rates.
- Examples: Consumer creatives focused on at-home microcurrent devices; professional creatives highlighted spa-grade solutions.
- Optimized messaging with benefit-driven headlines and clear CTAs.
Results
Meta Ads Performance
- Spend: $1,509.85
- Purchases: 35
- Purchase Conversion Value: $20,205.39
- ROAS: 13.38
- CPC: $3.48
- CPM: $5.76
- CTR: 0.24%
Google Ads Performance
- Spend: $9.19K
- Sales: 15.3K
- Conversions: 89.08
- Conversion Value / Cost: 1.67
Shopify Sales Data
- Total Sales: $69,097
- Gross Sales: $86,428.49
- Net Sales: $80,012.33
- Orders: 335
- Orders Fulfilled: 317
- Average Order Value (AOV): $211.37
- Returning Customer Rate: 52.3%
- Online Store Sales: $50.3K
Meta Ads Consolidated Overview
- Clicks: 654
- Impressions: 262,204
- Amount Spent: $1,509.85
- Purchases: 35
- Conversion Value: $20,205.39
- ROAS: 13.38
- CPC: $3.48 | CPM: $5.76 | CTR: 0.24%
Learnings
- Message-led campaigns with authentic influencer tie-ins resonated most with the audience.
- Benefit-driven headlines with clear CTAs significantly improve conversion.
- Segmented campaigns for consumer vs. professional audiences increase relevancy.
- Retargeting engaged users enhances lead quality and reduces acquisition cost.
- Video creatives outperform static images for conversion-focused campaigns.
- Carousel ads boost engagement and showcase multiple product benefits effectively.
