Objectives
The Valentine’s Day campaign aimed to drive high-value sales through the themes of self-love and gifting for couples. 7E Wellness wanted to position its premium microcurrent devices as both a romantic gift and an empowering form of self-care. The campaign was designed to capture last-minute shoppers in the short Valentine’s window while highlighting the brand’s luxury positioning.
Company Overview
7E Wellness is the leader in at-home beauty devices, helping every client look and feel more beautiful and confident. Using its flagship technology, microcurrent, the award-winning MyoLift™ line of products is clinically proven to tone, firm, and reduce wrinkles. The devices deliver both instant visible results and cumulative long-term benefits. With solutions for both professionals and at-home users, 7E Wellness bridges technology and skincare, making advanced facial treatments more accessible.
Client Brief
The client wanted a Valentine’s campaign that avoided overused clichés of red hearts and roses. Instead, the goal was to craft an elegant and emotionally powerful approach celebrating self-love as well as romantic gifting. They asked for a bundle-based promotion to increase average order value, creative concepts that aligned with the premium nature of the brand, and performance marketing campaigns that tapped into social platforms like TikTok and Instagram to capture younger skincare buyers.
Initial Challenges
The campaign faced a short buying cycle due to Valentine’s Day being a fast-moving, sentiment-driven event. This left little room to build momentum compared to longer holiday campaigns. Another challenge was avoiding generic Valentine’s visuals that could dilute the premium brand identity. The creative needed to appeal both to gift buyers (partners buying for loved ones) and to self-purchasers seeking indulgent skincare. Rising ad costs during the Valentine’s period further pressured the campaign to stay efficient while standing out in a crowded promotions space.
Strategy
- Introduced a “Self-Love Sale” campaign theme, focusing on skincare as a personal indulgence and confidence boost, broadening the buyer segment beyond just couples.
- Developed luxury-themed creative assets with soft romantic tones, emphasizing empowerment, confidence, and gifting value.
- Rolled out TikTok and Instagram ads targeting skincare enthusiasts, beauty seekers, and last-minute shoppers.
- Launched exclusive Valentine’s bundles with a free luxury pouch to add perceived value and urgency.
- Ran Meta Advantage+ shopping campaigns to maximize conversions from warm and cold audiences.
- Retargeted existing customers and site visitors with Valentine’s countdown offers to drive urgency.
- Created email marketing flows reinforcing “treat yourself” and “gift with love” messaging.
- Partnered with micro-influencers to generate authentic UGC content around “self-love skincare rituals.”
- Monitored campaign performance daily to shift budget toward high-performing creatives and audiences.
Results
Meta Ads
- Total Spend: $5,345.57
- Purchases: 49
- Purchase Conversion Value: $11,091.83
- Purchase ROAS: 2.23
- Best performing ad: Valentine Carousel 2 with ROAS 302.32
Google Ads
- Spend: $14,500.00
- Purchases/Sales: 29.4K
- Conversions: 120.82
- Conversion Value/Cost: 2.03
Shopify & Overall Campaign Performance
- Gross Sales: $99,527.00
- Net Sales: $82,051.26
- Orders: 347
- Average Order Value (AOV): $254.65
- Best-performing product bundle: MyoLift™ Mini ATP Kit – Professional Bundle ($36,446.73 revenue)
- Returning customer rate: 51.37%
Additional Metrics
- Clicks: 5,184
- Impressions: 437,416
- Amount Spent: $3,399.24
- Purchases: 30
- Conversion Value: $7,654.78
- Purchase ROAS: 2.45
- CPC: $0.66
- CPM: $7.77
- CTR: 1.19%
Learnings
- Self-love positioning resonated strongly, opening a new buyer segment beyond traditional gift-givers.
- Bundled offers with free add-ons boosted AOV and conversion rates.
- TikTok proved effective for engaging skincare enthusiasts and should remain a key channel.
- Authentic influencer content delivered higher CTR and conversions compared to brand creatives.
- Short-window campaigns require high urgency tactics like countdown ads and limited-time bundles to maximize conversions.
