Company Overview
7e Wellness is the leader in at-home beauty devices helping every client look and feel more beautiful. Using its flagship technology, microcurrent, MyoLiftTM award-winning products are clinically shown to help tone, firm and reduce the look of wrinkles, providing both visibly instant results and cumulative benefits.
Initial Challenges
- Needed to stand out before the Black Friday noise began.
- Short window between campaign launch and major holiday sales.
Key Actions Taken
1. Website Page Creation & Optimization
- Created new landing pages under “Shop by Concern” and “Shop by Area” to improve product discovery and SEO targeting.
- Optimized each new page to be AI- and SEO-friendly, focusing on structured content and user intent.
2. Content Enhancement
- Revamped existing blog titles and meta content to align with AI content preferences and high-volume search terms.
- Improved internal linking and keyword structure to support better content discoverability.
3. SEO & Link Building
- Started a weekly backlink strategy, focusing on acquiring high-quality links to strengthen domain authority.
- Initiated a guest posting process to build topical authority and create future high-impact referral channels.
4. Technical SEO & Analytics
- Conducted regular technical SEO audits to address crawl errors, slow page speed, mobile responsiveness, and schema markup issues.
- Generated and implemented GA4 schema codes for better tracking and search engine understanding.
- Delivered detailed monthly reports covering keyword movement, traffic trends, technical issues, and improvement areas.
5. Website Changes & Maintenance
- Made key structural and visual updates to support both user experience and SEO performance.
Ensured regular technical cleanup including redirect fixes, URL optimization, and internal linking corrections.
Achievements & Results
1. Improved Organic Discoverability
- New category-based pages helped 7E Wellness rank for more specific, long-tail and intent-driven keywords.
2. Growth in Organic Traffic
- Optimized content and backlinks contributed to a gradual but consistent increase in organic sessions.
3. Better Keyword Rankings
Blogs and product category pages started appearing in top search positions, especially for niche and branded keywords.
4. Improved Website Performance
- Landing pages were redesigned and optimized for clarity, faster load, and higher engagement, making them more persuasive for visitors.
- Enhanced layout, content flow, and call-to-action placement boosted user interaction and reduced bounce rates.
5.Increased Engagement
- Structuring content around “Shop by Concern” and “Shop by Area” improved user navigation and engagement metrics.
6. Sales & Revenue Growth
Product-wise sales performance saw an uplift after optimizing product pages and categories.
- Total sales by social referral showed noticeable improvement.
- Total sales by channel data highlighted a balanced growth across organic, referral, and direct channels
7. Analytics Performance Gains
- Improved sessions recorded in Google Analytics, showing higher user activity and repeat visits.
- Click-through rate (CTR) and impressions in Google Search Console improved, indicating stronger search visibility.
Conclusion
Let’s Talk Communication successfully helped 7E Wellness evolve its digital footprint through a holistic approach combining technical expertise, smart content practices, and a long-term SEO roadmap. These efforts laid the foundation for sustainable growth and improved brand discoverability in a highly competitive beauty and wellness space.
