Project Overview
7e Wellness, a beauty and wellness industry leader, specializes in non-invasive facial toning devices powered by Microcurrent Technology. Their product range caters to professionals and at-home users, offering innovative solutions for achieving a toned and lifted appearance.
Despite its high-quality offerings, 7e Wellness faced challenges with its advertising strategy, struggling to generate profitable returns. Our team stepped in to optimize their pay-per-click advertising campaigns, restructuring their marketing approach to enhance performance and drive sustainable revenue growth.
Company Overview
7e Wellness is dedicated to revolutionizing skincare with advanced Microcurrent Technology. Their product line includes a variety of facial toning devices designed for both professional B2B and personal consumers.
The brand offers specialized accessories and tools to enhance professional results. At the same time, at-home users benefit from guided tutorials and follow-along videos to achieve spa-like skincare outcomes in the comfort of their homes.
Initial Challenges
7e Wellness faced several obstacles that hindered the profitability of their advertising efforts, including:
1. Unprofitable Advertising Campaigns – The brand struggled with low return on ad spend, leading to significant financial losses.
2. Inefficient Budget Allocation – Resources were not being strategically distributed across high-performing channels.
3. Feature-Centric Ad Copy – Marketing materials focused too heavily on product features rather than user benefits.
4. Lack of Testing & Scaling Strategies – The brand lacked a structured approach to test and optimize ad creatives.
5. Dual Audience Communication Challenges – 7e wellness needed to refine messaging for:
6. Professionals (B2B): Skincare specialists and estheticians.
7. Consumers: At-home users looking for effective skincare solutions.
8. Positioning Microcurrent Technology in the Market – Competing against more accessible skincare solutions (serums, creams, and masks) posed a unique challenge in educating consumers about the benefits of Microcurrent Technology.
Without a clear, data-driven advertising strategy, the company struggled to maintain profitability and cover operational costs for its online store.
Strategy and Implementation
To address these challenges, we executed a multi-pronged advertising strategy focused on restructuring campaigns, optimizing budget allocation, and refining audience targeting.
Key Actions Taken:
1. Ad Restructuring
- Revamped Google, Facebook, and Bing ad campaigns.
- Created targeted ad sets for traffic generation, engagement, and conversions.
- Implemented personalized messaging for different audience segments.
2. Attribution Analysis
- Identified the top three conversion channels and top five traffic sources.
- Used data-driven insights to allocate resources more efficiently.
3. Budget Optimization
- Shifted ad spending toward high-performing channels to maximize return.
- Regularly adjusted budgets based on real-time performance tracking.
4. Creative & Ad Testing
- Established a structured testing cadence for ad creatives.
- Used a mix of static images, videos, and carousel ads to boost engagement.
5. Performance Monitoring
- Developed custom dashboards for daily, weekly, and monthly performance tracking.
- Provided real-time insights to optimize campaigns continuously.
Results
Our strategic interventions remarkably improved 7e Wellness’s advertising performance and overall revenue.
Key Achievements:
1. Sustained Revenue Growth – From January to October 2023, revenue increased by 21%.
2. High ROAS (Return on Ad Spend) – Maintained a consistent 3.5+ ROAS across campaigns.
3. Channel-Specific Performance:
- Facebook Ads: 9.0 ROAS
- Google Ads: 2.83 ROAS
- Bing Ads: 2.36 ROAS
4. Improved Audience Engagement
- Identified high-value customer personas for better targeting.
- Implemented personalized ad content to drive engagement and conversions.
5. Expanded Marketing Efforts
- Launched SMS and email campaigns for cart recovery and retargeting.
- Created seasonal promos and brand-building campaigns to enhance awareness.
Google Ads Average ROAS is 2.83
Facebook Ads Average ROAS is 9.0
Bing Ads Average ROAS is 2.36
Some Creative’s
Consumers:
Professionals
Conclusion
By implementing a data-driven advertising strategy, 7e Wellness successfully transformed its PPC performance, increased revenue, and improved customer engagement. Our structured approach to ad optimization, budget allocation, and audience targeting helped the brand achieve a high return on investment while strengthening its market positioning in the competitive skincare industry.
