Project Overview
Our agency has been working with 7E Wellness for the past two years to enhance its online presence through strategic SEO optimization. Our focus has been improving website performance, user experience, and search engine rankings. This involves addressing technical issues, refining SEO strategies, creating high-quality content, and optimizing various aspects of the website to align with 7E Wellness’s business goals.
Company Overview
7E Wellness is a leading brand in the beauty and wellness industry, specializing in advanced microcurrent devices for skincare. The company provides high-quality beauty solutions designed to promote youthful, radiant skin. With a commitment to innovation, 7E Wellness caters to both individual consumers and professionals, offering cutting-edge technology in skincare treatments.
Challanges
Before initiating the project, we conducted a comprehensive SEO audit and identified several significant issues impacting 7E Wellness’s search engine performance. Key challenges included:
- Broken links and 404 errors
- Canonical Issues Affecting Search Rankings
- UI/UX inefficiencies that hindered user engagement
- Low conversion rates due to ineffective call-to-action (CTA) placements
- Lack of optimized content for high-intent keywords
Solutions Implemented
To address these challenges, we developed and executed a well-rounded SEO strategy tailored to 7E Wellness’s needs. The key components of our approach included:
- Technical Fixes:
- Resolved broken links and fixed 404 errors.
- Addressed canonical issues to prevent duplicate content problems.
- Enhanced UI/UX elements to improve site navigation and user engagement.
- Competitor Analysis:
- Conducted in-depth competitor research to identify keyword and content gaps.
- Evaluated high-impression but low-click blogs to optimize for better performance.
- Keyword Research & On-Page Optimization:
- Identified high-traffic, relevant keywords for 7E Wellness’s product and service pages.
- Optimized titles, meta descriptions, headers, and content with targeted keywords.
- Improved URL structures for better SEO performance.
- Content Creation & Optimization:
- Developed new pages targeting strategic keywords to enhance search visibility.
- Refined existing content, adding value and improving readability.
- Implemented internal linking strategies to distribute link equity effectively.
- Compressed images to enhance page load speed.
- High-Impression Blog Optimization:
- Focused on blogs with high impressions but low clicks to improve CTR.
- Optimized content structure and enhanced meta titles for better searchability.
- User Experience & Conversion Rate Optimization:
- Revamped website design for a seamless and intuitive user experience.
- Optimized CTAs and landing pages to increase conversions.
- Backlink Building:
- Implemented a targeted backlink strategy to acquire high-quality links.
- Engaged in press releases, guest posting, and collaborations to strengthen domain authority.
Some examples of press release submissions-
May 15, 2024
URL- https://www.popsugar.com/beauty/best-microcurrent-devices-49362632
February 27, 2024
URL- https://www.mindbodygreen.com/articles/best-microcurrent-facial-device
25 SEPTEMBER 2023
APR 12, 2024
URL- https://editorialist.com/beauty/best-microcurrent-devices/
JUNE 11, 2024
URL- https://nymag.com/strategist/article/best-microcurrent-devices.html
APR 26, 2024
URL- https://parade.com/living/does-gua-sha-work-for-women-over-50-according-to-estheticians
April 10, 2024
URL-https://www.cosmopolitan.com/style-beauty/beauty/g43357676/best-microcurrent-facial-devices/
Results
Our strategic approach yielded significant results:
1. 30% Increase in Organic Traffic:
From January 2024 to June 2024, we achieved a significant rise in organic traffic, driving more potential customers to the website, with organic traffic improving from 5,347 to 6,917, representing a 30% increase.
2. 105% Improvement in Search Rankings:
Key product and service pages moved up /significantly in SERPs, improving overall visibility.
These positive results not only improved the website’s performance and visibility but also contributed to 7E Wellness’s growth and success in the beauty and skincare industry.
3.Higher Engagement & Conversions:
Increased overall traffic due to optimized high-impression blogs.
By addressing technical issues, filling content gaps, and optimizing both new and existing pages, 7ewellness.com saw a marked improvement in its SEO performance, resulting in better rankings and more organic traffic.
Conclusion
The strategic SEO by Let’s Talk Communications for Johnson Marble & Quartz over two years resulted in a robust online presence, increased organic traffic, and a steady stream of quality leads. This case study underscores the importance of a well-rounded and adaptive SEO strategy in achieving sustained growth and success for B2B businesses.
If you aim to enhance your business’s online visibility and drive more organic traffic, Let’s Talk Communications is here to help.
