Overview and Campaign Objective
- Angrezi Dhaba is on a mission to bring the unique charm of dhaba-style dining with a modern twist to every corner of India and beyond, offering a franchise model for passionate entrepreneurs eager to join the restaurant revolution.
- Present in 6 cities and 14 outlets
- Fueling franchise expansion by capturing the interest of potential franchisees.
Challenges:
- Main challenges were high cost per lead, low lead volume and poor lead quality via Meta Ads.
- Lack of Quality Leads leading to no pipeline of investors for hotel expansion
Strategic Execution:
- Investor-Centric Approach: Deep understanding of investor behaviour and preferences
- Optimized Landing Pages: Transformation of landing pages for enhanced communication.
- Compelling Content: Creation of highly engaging lead generation content, experiments with static post and video ads
- Targeted Franchisee Profile: Focus towards investors and return on ad spends
- Citywide Reach: Focused efforts on ten major metro cities and high-intent search terms.
- Quality Enhancement: Achieved a 25% improvement in lead quality.
- Brand Showcase: Utilized Search ads to spotlight the Angrezi Dhaba brand and franchise opportunities.
Results:
- Marketing Qualified Lead: 20% improvement in quality and qualified leads, leading to building of a healthy pipeline for investors for franchisee
- Cost Efficiency: Remarkable 40% reduction in the cost per lead compared to the previous quarter.
- Successful Franchise Closure: A significant milestone achieved with the successful closure of a franchise deal worth 1.0 CR.
