Introduction
Custom Culinary® is a trusted partner for the food services and food processing industry, known for delivering true, real, and authentic flavor solutions. With its expertise, the brand helps chefs and professionals craft delicious recipes that meet the evolving tastes of consumers in India and the Middle East.
When Custom Culinary wanted to establish its digital presence and communicate its offerings to culinary professionals, they partnered with Let’s Talk Communication. Our role was to launch and manage their social media platforms, create compelling content, and design campaigns that build awareness of the brand’s wide range of product solutions.
The Challenge
Custom Culinary needed to:
- Launch and build a strong social media presence in India and the Middle East.
- Communicate its wide portfolio of flavor solutions in a way that resonates with food professionals.
- Engage culinary audiences with campaigns relevant to festive and seasonal moments.
- Increase brand awareness and recall as “The Unbeatable Flavour Expert.”
Our Approach
We designed a digital-first strategy focused on building brand awareness and creating authentic culinary engagement:
🔹 Social Media Marketing
- Launched Custom Culinary’s social media pages for India and the Middle East.
- Developed content pillars around authentic flavors, culinary expertise, and product applications.
- Built engaging content calendars aligned with industry trends and festive occasions.
🔹 Email Marketing
- Created emailers to announce brand offerings and seasonal campaigns.
- Designed visually striking layouts with strong CTAs to drive interaction.
🔹 Content Development
- Produced storytelling-driven content that positioned Custom Culinary as a partner to chefs and food businesses.
- Communicated product versatility through recipe-focused visuals and festive menus.
Campaign Highlights
1. Brand Offering Campaign
This campaign introduced Custom Culinary’s wide range of product categories and showcased how the brand caters to food service professionals.
Objectives:
- Highlight product diversity and core offerings.
- Position Custom Culinary as the go-to flavor partner.
Execution:
- Created category-specific content with crisp messaging.
- Designed carousels and posts explaining the breadth of products.
Results:
- Established awareness of Custom Culinary’s comprehensive solutions.
- Improved follower engagement by clearly communicating the brand’s core value.
2. Festive Season Campaign – “Custom Made Menus”
During the festive season, we created a campaign that showcased how Custom Culinary products can prepare delightful recipes tailored to the celebrations.
Objectives:
- Connect with the audience during high-engagement festive periods.
- Demonstrate the application of Custom Culinary’s authentic flavors in seasonal menus.
Execution:
- Developed festive creatives featuring dishes made with Custom Culinary products.
- Shared menu ideas, recipes, and engaging visuals across India and Middle East social pages.
Results:
- Drove seasonal buzz and positioned the brand as a relevant culinary partner during festivals.
- Strengthened emotional connection with food professionals by linking products to celebratory recipes.
Results & Impact
Our collaboration with Custom Culinary has delivered strong measurable outcomes:
- ✅ 50% MoM increase in total social followers.
- ✅ 50% MoM increase in social engagement.
- ✅ 18% average engagement rate.
- ✅ 50% MoM increase in total social impressions.
- ✅ Established Custom Culinary as “The Unbeatable Flavour Expert” for culinary professionals in India and the Middle East.
Key Takeaways
- Launch smartly: Building a presence in new markets requires strategy, storytelling, and consistency.
- Celebrate with flavor: Campaigns like “Custom Made Menus” show how festive storytelling can bring products to life.
- Metrics matter: Steady MoM growth in followers, engagement, and impressions prove the success of consistent, targeted campaigns
