Project Overview
Decode Age, an innovative health and wellness brand, partnered with us to enhance its organic visibility and drive targeted traffic to its e-commerce platform, decodeage.com. Our primary focus was to optimize their SEO strategy to increase conversions, boost engagement, and improve search engine rankings.
Company Overview
Decodeage.com is a forward-thinking e-commerce platform specializing in personalized health solutions, including Gut Microbiome Tests and age-related supplements. The brand is dedicated to empowering individuals with data-driven insights and premium health products that enhance overall well-being.
Initial Challenges
Before our engagement in August, decodeage.com faced several SEO-related challenges that hindered its organic growth potential:
- Limited Organic Traffic: Despite offering high-value products, the website struggled to attract a substantial audience.
- Low Conversion Rates: The existing traffic was not effectively converting into customers.
- Suboptimal Engagement Metrics: High bounce rates and low average session duration indicated poor user engagement.
- Technical SEO Gaps: Issues like slow page speed, duplicate content, and structured data errors affect search performance.
Results (August - December)
Through a data-driven SEO strategy, we achieved significant improvements in key performance metrics:
1. Organic Traffic Growth
- Sessions: Increased from 7,729 to 10,994 (+42.2%)
- Users: Grew from 6,001 to 8,305 (+38.4%)
- New Users: Rose from 5,510 to 7,642 (+38.7%)
- Returning Users: Improved from 1,268 to 1,623 (+28%)
- Pageviews: Jumped from 30,427 to 43,349 (+42.5%)
2. Enhanced User Engagement
- Bounce Rate: Reduced from 10.01% to 8.17% (18.4% improvement)
- Average Session Duration: Increased from 03:40 to 03:49 (+4.1%)
- Pages per Session: Enhanced from 3.76 to 3.99 (+6.1%)
- Average Time on Page: Surged from 00:20 to 00:52 (+160%)
3. Device-Specific Performance
- Mobile Visits: Increased from 2,310 to 5,754 (+149.1%)
- Desktop Visits: Grew from 2,192 to 2,412 (+10.03%)
- Tablet Visits: Climbed from 105 to 150 (+42.8%)
4. SEO Metrics
- Total Clicks: Increased from 6,594 to 9,441 (+43.2%)
- Total Impressions: Improved from 275,400 to 401,379 (+45.8%)
Key Strategies Implemented
1. Comprehensive SEO Audit:
Identified critical gaps in technical SEO, on-page optimization, and user experience.
2. Keyword Optimization:
Targeted high-performing keywords like “Gut Microbiome Test” and “Age-Defying Supplements” to align with decodeage.com’s offerings.
3. Content Strategy:
Developed SEO-rich blog posts and landing pages that catered to user intent, driving both informational and transactional traffic.
4. Backlink Building:
Acquired high-quality backlinks from authoritative health and wellness websites to boost domain authority.
5. Mobile-First Optimization:
Enhanced mobile usability, resulting in a 149.1% increase in mobile organic visits..
6. Technical SEO Fixes:
Resolved issues such as slow page speed, duplicate content, and structured data errors.
7. On-Page Optimization:
Optimized meta titles, descriptions, and internal linking to improve click-through rates and navigation.
Conclusion
Our tailored SEO strategy significantly improved decodeage.com’s organic performance, enhancing traffic and engagement within months. These efforts increased visibility and strengthened brand credibility and conversions.
Ready to elevate your website’s organic growth? Contact Let’s Talk Comm today and take the first step toward long-term success!
