Introduction
For over a century, Griffith Foods has been a trusted creative product development partner for the global culinary world. The company specializes in customized flavor solutions that meet the evolving needs and desires of consumers — always with a commitment to respecting and sustaining the planet.
When Griffith Foods wanted to mark its 100-year legacy and strengthen its digital footprint in India and the Middle East, they partnered with Let’s Talk Communication. Our role was to launch their regional social media presence, craft compelling content, and develop email campaigns that communicated both innovation and sustainability.
The Challenge
Griffith Foods approached us with a clear set of objectives:
- Establish a strong social media presence in India and the Middle East from the ground up.
- Communicate Griffith’s 100 years of heritage while aligning with its vision of sustainability and innovation.
- Create content and email campaigns that highlight flavor innovation and build deeper connections with chefs, culinary professionals, and food businesses.
- Differentiate Griffith Foods as not just a product supplier, but a creative partner in culinary development.
Our Approach
To meet these objectives, we created a multi-layered digital strategy tailored to Griffith’s identity:
🔹 Social Media Launch & Management
- Launched and established Griffith Foods’ official social media presence in India and the Middle East.
- Developed brand guidelines and content pillars around innovation, sustainability, flavor customization, and culinary storytelling.
- Created engaging posts highlighting Griffith’s 100-year journey, product applications, and commitment to sustainable food practices.
🔹 Email Marketing
- Designed visually appealing emailers to connect with Griffith’s professional audience.
- Promoted key milestones such as 100 Years of Griffith, new flavor solutions, and regional initiatives.
- Crafted clear CTAs driving traffic to Griffith’s website and social channels.
🔹 Content Strategy & Storytelling
- Developed a content framework that positioned Griffith as a thought leader in the culinary industry.
- Created storytelling-driven content that blended flavor innovation with sustainability values.
- Aligned messaging with Griffith’s brand promise: “We blend care and creativity to nourish the world.”
Campaign Highlight: Celebrating 100 Years of Griffith
A defining milestone for Griffith Foods was its 100-year anniversary, and we designed a digital campaign to celebrate this legacy while reinforcing the brand’s vision for the future.
Objectives:
- Celebrate a century of innovation, partnership, and sustainability.
- Build emotional resonance with audiences in India and the Middle East.
- Highlight Griffith’s unique role as a culinary solutions partner.
Execution:
- Created celebratory posts that reflected the brand’s global journey and regional impact.
- Designed anniversary-themed creatives across Instagram, LinkedIn, and Facebook.
- Launched an emailer series spotlighting Griffith’s history, innovations, and commitment to the planet.
Results:
- Established Griffith Foods’ digital identity in two new regional markets.
- Generated strong initial traction, with consistent audience engagement on social channels.
- Strengthened brand recall by associating heritage with innovation and sustainability.
Results & Impact
Our partnership with Griffith Foods delivered significant brand-building outcomes:
- ✅ Successful launch of social media pages in India and the Middle East.
- ✅ Consistent, high-quality content strategy aligned with Griffith’s heritage and sustainability values.
- ✅ Enhanced engagement through 100 Years campaign across social and email channels.
- ✅ Positioned Griffith as a trusted partner for chefs, food businesses, and culinary professionals in new regions.
Key Takeaways
- Launching right matters: Building a regional presence requires a strong foundation of storytelling, visuals, and consistency.
- Heritage + Innovation: By celebrating 100 years, Griffith strengthened its position as both a heritage-rich and forward-looking brand.
- Sustainability resonates: Content that highlights care for the planet builds deeper, lasting connections with modern audiences.
