Objectives
The primary objective of this campaign was to capitalize on the peak holiday shopping season by introducing bundled gift sets and special offers that would appeal to both new and existing customers. 7E Wellness aimed to position self-care as empowerment and gifting as a celebration of beauty. The measurable business goal was to increase Q4 sales by 35% compared to the previous quarter, while maintaining cost efficiency and building long-term brand equity.
Company Overview
7E Wellness is a pioneer in the beauty and skincare industry, specializing in at-home and professional-grade microcurrent devices. Their flagship product line, MyoLift™, has been recognized with multiple awards and is clinically proven to tone, firm, and reduce wrinkles. With products that deliver instant results as well as long-term cumulative benefits, 7E Wellness empowers clients to look and feel more beautiful. The brand serves two core audiences: skincare professionals seeking advanced tools for their clients and everyday consumers looking for effective at-home solutions. By combining technology, science, and self-care, 7E Wellness has become a trusted leader in beauty innovation.
Client Brief
7E Wellness partnered with us to strengthen their presence during the most competitive shopping season of the year. The brand wanted to showcase self-care as the perfect holiday gift while pushing high-value bundles and limited-time offers. With distinct audiences—at-home consumers and professional estheticians—our task was to create a strategy that balanced seasonal promotions with brand storytelling, ensuring 7E Wellness could stand out in a crowded holiday marketplace.
Initial Challenges
- The holiday season is a saturated advertising space, with inflated CPCs making it harder to maintain strong returns.
- Audience fatigue was a major concern, as Black Friday and Cyber Monday had concluded just weeks before.
- Many potential customers from Black Friday/Cyber Monday had visited the website but did not convert.
- With two distinct audiences (consumers and professionals), creatives and messaging needed to be highly segmented to stay relevant.
- A limited promotional window meant urgency had to be built into messaging to capture holiday buyers.
Strategy
- We paused evergreen campaigns and activated dedicated holiday promo creatives, including static, video, and carousel ads.
- Creatives were segmented into two audience categories: Consumer & Professional, and each was placed in separate campaigns for higher relevance.
- Rolled out tiered discount offers under the theme “Buy More, Save More,” with curated holiday gift bundles to drive higher cart values.
- Executed retargeting campaigns to re-engage Black Friday/Cyber Monday visitors who didn’t convert.
- Created holiday-themed messaging positioning self-care as the ultimate holiday gift.
- Used Facebook Advantage+ Shopping Campaigns for conversion efficiency and Google Performance Max to capture high-intent traffic.
- Integrated authentic influencer content to enhance trust and relatability across social channels.
- Aligned campaigns with email promotions to strengthen remarketing and repeat purchases.
- Continuous data-led optimization ensured we shifted budgets toward the best-performing segments and creatives.
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Results
Meta Ads
- $6,880.07 spent → $25,459.83 purchase value → ROAS ~3.70
- Top carousel creative “Holiday 2024 Carousel 2” hit ROAS 9.27
- Another Meta set: $5,093.20 spend → $12,636.36 revenue → ROAS ~2.48
Google Ads
- Generated 343.85 conversions
- Achieved $38.1K spend → significant sales with a 2.02 conversion value/cost ratio
Shopify & Overall Metrics
- Total Sales: $158,796.34
- Orders: 927
- Average Order Value (AOV): $179.57
- Bundled gift sets contributed about 42% of total revenue
Other Wins
- New customer acquisition increased by ~22% during holiday window via Google Performance Max
- Email tie-ins added ~11% uplift in revenue from existing customers
- Promo creatives outperformed evergreen campaigns by ~2.2x
- CTR, CPC, CPM metrics remained efficient despite holiday ad cost inflation
Learnings
- Holiday fatigue can be overcome with personalized retargeting and value-driven bundles.
- Message-led influencer campaigns performed best in driving authentic engagement.
- Audience segmentation by consumer vs professional ensured greater efficiency.
- Promo-focused creatives significantly outperformed evergreen ads during high-intent periods.
- Leveraging both Facebook Advantage+ and Google Performance Max provided full-funnel coverage and stronger conversion impact.
- Bundled offers enhanced AOV, gifting appeal, and customer satisfaction simultaneously.
