Project Overview
Let’s Talk Communications partnered with Johnson Marble & Quartz to enhance their online presence through a comprehensive SEO strategy. Over the past two years, we have focused on optimizing their website, improving user experience, and increasing search engine rankings. Our efforts included addressing technical issues, refining SEO tactics, producing high-quality content, and redesigning key sections of their site to align with their business goals.
This involved fixing technical issues, refining SEO tactics, creating impactful content, and redesigning parts of their site to help Johnson Marble & Quartz achieve their online goals.
Company Overview
Johnson Marble & Quartz is a premier manufacturer and supplier of high-quality marble and quartz products. It serves residential and commercial sectors and provides premium materials for applications such as countertops, flooring, and decorative surfaces. Its commitment to excellence has made it a preferred choice for architects, interior designers, and construction companies.
Initial Challenges
Despite their industry reputation, Johnson Marble & Quartz faced several challenges in their digital presence:
- Low Search Visibility: Struggled to rank for competitive industry keywords, limiting their online reach.
- Lead Generation Issues: Difficulty in attracting quality leads through organic search.
- Slow Page Loading Speed: A sluggish website negatively impacted user experience and conversion rates.
- Low Organic Traffic: The site suffered from limited organic traffic and a high bounce rate.
- User Engagement Deficiency: Low page views and limited engagement from site visitors.
- Limited New Users: Struggled to attract fresh audiences to their website.
As a B2B business, Johnson Marble & Quartz needed a robust digital strategy to position itself as an industry authority and attract key stakeholders, including architects, designers, and construction firms.
Results
The strategic SEO initiatives implemented by Let’s Talk Communications delivered significant improvements across multiple performance metrics:
1. Organic Traffic
From January 2023 to March 2024, organic traffic increased by over 54%, while organic sessions grew by 27%, significantly boosting visibility.
2. Lead Generation
Secured 50+ quality leads per month, with 70% classified as hot leads, driving substantial business opportunities.
3. Enhanced Page Speed:
Improved website loading speed, resulting in a seamless user experience. A year-over-year comparison showed notable performance enhancements.
4. Improved Keyword Rankings:
Achieved top positions for targeted industry keywords, increasing search engine visibility by 44% between January 2023 and March 2024
Conclusion
Through a well-rounded and adaptive SEO strategy, Let’s Talk Communications successfully elevated Johnson Marble & Quartz’s digital presence. The collaboration increased organic traffic, improved search rankings, and generated consistent, high-quality leads.
This case study highlights the transformative impact of a data-driven SEO approach for B2B businesses. If you’re looking to enhance your online visibility and drive more organic traffic, Let’s Talk Communications is ready to help.
