Client Overview
- Helping investors in managing their property, converting into Holiday Homes and providing passive income to homeowners
- Partnering with existing holiday homeowners to manage their property professionally
- Operating in the United Arab of Emirates helping investors locally and internationally to manage their homes (investments)
Marketing Opportunity
- Lack of brand visibility as this was a new entity
- Growing market need, as Dubai attracts tourists from around the world
- Limited understanding of the profile
- Inefficient lead management processes.
- Limited brand and business in the domain of managing homes, as they rely on Airbnb for booking and self-management of homes
Solid Promise
- Comfortable stay and holiday homes located near prominent sightseeing locations
- Professionally managed team to help ensure your stay is pleasant
- Facilities and Amenities are as good as compared to a hotel stay, like complimentary breakfast etc.
- Service a call away – Managing homes, taking care of guests and taking complete care of the guest requirements
Strategic Initiatives
- Audience Research: Analyzed the profiles by taking a detailed client interview to gain insights into their profile and reasons for booking holiday homes
- Popular Geography Targeting: GCC and UK as there is a major inflow of tourist for business and leisure purpose
- Two-Channel Targeting: Defined the roles of Google and Meta Ads, to drive audience engagement and structured Google Ads to drive audience to the holiday home pages
- Messaging Campaign: Use of WhatsApp messaging campaign to drive instant lead conversation for lead qualification and help answer queries
- Budget Allocation and Expectations: Allocated advertising budgets based on platform objectives and goals for building Awareness, Trust, and Conversion
- Performance Dashboards: Implemented daily, weekly, and monthly dashboards to closely monitor campaign performance. Utilized real-time insights for ongoing ad optimization.
Results
- Improved Lead Flow: Ensured a consistent flow of leads for holiday homes
- Lead Closure: Successfully closed 10 leads within the first two months, generating revenue of DHS 9500
- Pipeline Development: Established a pipeline of 30 leads willing to book in between in January to March
