Project Overview
Lok Vigyan sought to promote its 15-day Vastu program through digital advertising, aiming to drive enrollments efficiently while optimizing marketing spend and improving Return on Ad Spend (ROAS).
Company Overview
Lok Vigyan is an organization dedicated to delivering knowledge-based programs in Vastu Shastra. Their workshops focus on a practical and scientific approach to Vastu, enabling participants to apply its principles personally and professionally. The 15-day Vastu workshop is designed to provide comprehensive training and insights for those interested in mastering this ancient discipline.
Initial Challenges
The campaign faced several key challenges:
- Low ROAS – The campaign struggled to achieve a ROAS above 1, leading to inefficient marketing spend.
- Customer Acquisition Hurdles – Attracting new participants proved difficult, resulting in low conversion rates.
- High Cost Per Acquisition – The CPA was unsustainable, challenging long-term campaign scaling.
Strategic Execution
To address these challenges, a data-driven and audience-focused approach was implemented:
- Localized Content & Creatives—Campaign content and visuals were translated into regional languages to improve their resonance with the target audience.
- Landing Page Optimization – Website landing pages were redesigned to enhance user experience and improve conversion rates.
- A/B Testing of Creatives – Multiple ad formats were tested, revealing that static posts outperformed other creative styles.
- Geo-Targeting Refinement – Target locations were adjusted to focus on high-potential cities, improving lead quality.
- Custom Audience Utilization – Existing customer data was leveraged to create lookalike audiences, enhancing ad efficiency and targeting precision.
Results
The strategic adjustments yielded significant improvements:
- 50% reduction in CPA, making customer acquisition more cost-effective.
- A 35% increase in Click-Through Rate leads to higher ad engagement.
- 7A 0% increase in website engagement time indicates more substantial audience interest and interaction.
Data Screenshots from Meta Ads,
Conclusion
Lok Vigyan successfully enhanced campaign performance by implementing a data-driven approach, optimizing content and creatives, and refining audience targeting. Reduced CPA, improved CTR, and increased website engagement demonstrated the effectiveness of localized marketing and A/B testing. These insights will be instrumental in shaping future campaigns, ensuring sustainable growth and a higher return on investment.
