Project Overview
Five months ago, Letstalk Communication Agency took over the SEO project for Miami Ad School India. The project had previously been managed by another agency but did not yield satisfactory results. Our team faced significant challenges, including numerous technical and on-page issues. However, we managed to achieve good results within three months. Although a domain name change caused a temporary decline in performance for one month, we successfully restored and improved the results.
Company Overview
Miami Ad School India is a premier educational institution specializing in advertising, design, and digital marketing. As a part of the globally renowned Miami Ad School network, the India campus is committed to fostering creativity and providing top-tier training for aspiring professionals in the creative industry.
Initial Challanges
When we took over the project, the website had several critical issues:
- Technical problems that hindered search engine crawls and indexing
- Poorly structured website navigation
- Ineffective on-page SEO
Our Approach
- Website Structuring
- Technical Audit and Fixes
- On-Page SEO Optimization
- Keyword Research and Implementation
- Internal Linking Strategy
- Blog Optimization
Results
Our strategic efforts led to significant improvements in the website’s SEO performance. Despite the temporary setback caused by the domain name change, we were able to recover and surpass previous performance metrics. Key achievements include:
- Increased organic traffic
Achieving substantial growth in organic traffic from January 2024 to June 2024, we saw a more than 57% decrease in users and over 50% decrease in organic sessions due to changing the domain name.
- Higher rankings for targeted keywords
Secured leading positions for numerous targeted keywords, enhancing search engine visibility, despite a 15% decrease observed from Sep 2024 to Mar 2025 due to changing the domain name.
- Improved user engagement metrics
From January 24 to June 24, we experienced a 4% decline in engagement among returning users and a 60% decrease in new user acquisition on the site due to a domain name change.
Conclusion
By addressing technical and on-page issues, conducting thorough keyword research, and implementing effective optimization strategies, Letstalk Communication Agency transformed Miami Ad School India’s website into a highly optimized platform. Our case study demonstrates the importance of a comprehensive SEO strategy and the ability to adapt to unforeseen challenges such as domain name changes.
