Objectives
The Mother’s Day 2025 campaign was designed to celebrate mothers with thoughtful self-care gifts while positioning 7E Wellness as a premium skincare brand. The goal was to boost seasonal sales, drive awareness of microcurrent therapy devices, and strengthen customer relationships through emotional storytelling and targeted digital campaigns.
Company Overview
7E Wellness is a pioneer in beauty and skincare innovation, offering FDA-cleared professional-grade microcurrent therapy devices and conductive gels. With a mission to revolutionize skincare, the brand focuses on non-invasive, science-driven facial rejuvenation solutions for both professionals and consumers. Trusted worldwide by estheticians and skincare enthusiasts, 7E Wellness empowers individuals to embrace long-term beauty and wellness.
Client Brief
The client, 7E Wellness, wanted to design a Mother’s Day 2025 campaign that inspires customers to celebrate mothers with meaningful gifts. The goal was to position their microcurrent devices and skincare products as premium yet practical gifts that promote self-care and youthful radiance. The campaign required highlighting product benefits, emotional storytelling, and attractive promotional offers. The client emphasized creating brand awareness, engaging new audiences, and boosting seasonal sales.
Initial Challenges
- Low awareness of microcurrent device benefits compared to mainstream skincare products.
- Highly competitive beauty market during seasonal gifting campaigns.
- Need to balance emotional storytelling with educational content.
- Building trust among new customers for premium-priced products.
- Differentiating 7E Wellness from traditional beauty/skincare gift options.
- Engaging both salon professionals and direct consumers in one campaign.
- Driving high conversions while optimizing ad spend across multiple channels.
Strategy
- Designed the theme “Give the Gift of Ageless Beauty” to connect emotionally.
- Created targeted ads for both professionals & consumers with separate creatives.
- Introduced special bundles & discounts to drive urgency.
- Leveraged Meta, Google, and Pinterest ads for broad yet focused targeting.
- Used email campaigns with storytelling and exclusive offers.
- Partnered with influencers to boost credibility.
- Retargeted warm audiences to maximize conversions.
- Optimized ad spend based on ROAS & cost-per-result performance.
Mothers Day 2025 - Consumer Conversion Carousel
Mothers Day 2025 - Professional Carousel
Mothers Day 2025 - Salon Owners Static
Results
Meta Ads
- High-performing ads like Professional Carousel & Salon Owner Static achieved ROAS above 12x.
- Cost per result optimized as low as $19.14, showing efficient conversion.
- Mother’s Day Gift Video ad created strong engagement despite smaller spend.
- Professional-targeted ads brought consistent purchases and higher revenue.
Google Ads
- Achieved 32.9K purchases/sales with an investment of $17.1K.
- Delivered 119 conversions, with a conversion value/cost ratio of 1.92.
- Performance spikes aligned with peak campaign days (May 10–12), showing effectiveness of time-sensitive offers.
- Google drove volume sales, complementing Meta’s strong ROAS.
Shopify Sales Dashboard
- Total sales crossed $91,709.47 gross, with $80,994.99 net sales in the campaign window.
- Fulfilled 316 orders, with an impressive average order value of $237.07.
- Online store dominated with $67.3K sales, reflecting strong direct traffic.
- Best-selling products included MyoLift QT Plus Device and Mini Bundle of Joy, proving bundles resonated with buyers.
- Strong repeat customer rate of 46.3%, highlighting brand loyalty.
Channel-Wise Performance
- Total Spend: $21,474 generated $60,381 revenue (ROAS 2.8).
- Meta: Delivered ROAS 6.1 with 72 purchases – best efficiency.
- Google: Drove highest purchase volume (119) but lower ROAS 1.9.
- Pinterest: Smaller spend ($240) still brought 5 purchases with strong ROAS 10.9, indicating potential for scale.
- Overall CTR 1.04%, showing effective ad creatives across channels.
Learnings
- Emotional storytelling paired with product education builds stronger engagement.
- Highlighting real benefits of microcurrent therapy helps differentiate from generic skincare brands.
- Seasonal bundles and exclusive offers significantly improve conversion rates.
- Influencer collaborations add credibility and attract new audiences.
- Retargeting strategies are essential for driving final purchases during seasonal campaigns.
