Company Overview
NIVEA is one of India’s most iconic skincare brands with a deep-rooted offline presence. As digital commerce surged, NIVEA aimed to strengthen its positioning and performance across key marketplaces including Amazon, Flipkart, and Nykaa.
Initial Challenges
❖ Limited visibility in competitive skincare and grooming categories
❖ Unoptimized product pages affecting searchability and user engagement
❖Lack of consistent brand communication across platforms
❖ Under-leveraged opportunities during major sales events
Approach
01 Listing Content
02 Enhanced Visual Content
03 Back-End Search Term
04 Sale Event Planning
Achievements
- Improved product discoverability across categories
- Increased add-to-cart and conversion rates through optimized PDPs
- Strengthened brand presence during peak sale periods
- Ensured consistent brand voice and visuals across marketplaces
- Elevated overall marketplace performance through data-led strategies
