Introduction
Established in 2008, Puratos India has been a trusted partner in the bakery, patisserie, and chocolate industry. With a commitment to innovation and quality, Puratos serves artisans, industrial bakers, retailers, and food service businesses with a wide range of products and application expertise.
The brand is globally recognized as a synonym for baking excellence, creativity, and chocolate craftsmanship. When Puratos India wanted to strengthen its digital presence and customer engagement, they partnered with Let’s Talk Communication to create impactful campaigns, refresh their website, and deliver marketing materials that connect with diverse audiences.
The Challenge
Puratos India needed to:
- Modernize its digital identity to match global brand positioning.
- Engage bakers and food service customers through meaningful campaigns.
- Improve brand recall through consistent visuals across social media, website, emailers, and POS materials.
- Highlight product combinations and applications in creative ways that resonate with end customers.
Our Approach
We designed a multi-channel strategy that blended creativity with business objectives:
🔹 Social Media Marketing
- Developed engaging content calendars aligned with industry trends and seasonal moments.
- Highlighted Puratos innovations, product applications, and success stories.
- Built community engagement with bakers, chefs, and food enthusiasts.
🔹 Website Enhancements
- Refreshed website sections for better product discovery and user-friendly navigation.
- Optimized content for clarity, SEO, and storytelling.
- Ensured that key messaging reflects Puratos’ positioning as reliable partners in innovation.
🔹 Email Marketing
- Created personalized, visually appealing emailers to announce new launches, seasonal campaigns, and event promotions.
- Designed with clear CTAs to drive traffic to the website and improve engagement.
🔹 POS & Collateral Design
- Designed in-store branding, posters, and sales materials to help retailers and partners showcase Puratos products.
- Ensured brand consistency across digital and offline touchpoints.
Campaign Highlights
1. Valentine’s Day – “You Complete Me”
One of our standout campaigns was the Valentine’s Day special – “You Complete Me”, which celebrated the perfect pairing of Puratos products to create irresistible bakery delights.
Objectives:
- Showcase product versatility through unique combinations.
- Leverage emotional storytelling to connect with both B2B (bakers, chefs) and end consumers.
- Drive social media buzz during a high-engagement festive period.
Execution:
- Designed visuals and short-form content that highlighted product pairings.
- Shared relatable messaging around love, celebration, and indulgence.
- Used a mix of Instagram posts, stories, and emailers for distribution.
Results:
- Boosted engagement rates on Instagram and Facebook.
- Increased inquiries from partner bakeries interested in product pairings.
- Established Puratos as a brand that combines innovation with emotional connection.
2. New Launches – “Innovating Every Bite”
To introduce four innovative products — Fruitfil, Tegral Red Velvet Sponge Mix, Tegral Purple Velvet EF, and Carat Supercream Nutolade — we created a dedicated New Launches Campaign.
Objectives:
- Showcase the unique features and applications of each new product.
- Position Puratos as a leader in continuous innovation.
- Drive awareness and adoption among professional bakers and food service customers.
Execution:
- Designed creative assets that highlighted product benefits and versatility.
- Shared engaging content across Instagram, Facebook, LinkedIn, and emailers to reach diverse B2B audiences.
- Demonstrated innovative applications through recipe visuals, chef-led demos, and “how-to-use” content.
- Built a product-focused narrative under the theme of “Innovating Every Bite.”
Results:
- 📈 100% YOY increase in total social followers.
- 💬 50% YOY increase in total social engagement.
- ⭐ 8% average engagement rate.
- 👀 100% YOY increase in total social impressions.
Results & Impact
Our collaboration with Puratos India delivered measurable outcomes across campaigns and channels:
- ✅ Enhanced digital visibility and consistency across platforms.
- ✅ 100% YOY increase in social followers and impressions.
- ✅ 50% YOY increase in engagement with an average rate of 8%.
- ✅ Improved website usability leading to better product discovery.
- ✅ Strengthened brand positioning as an innovative partner in the bakery, patisserie, and chocolate sector.
Key Takeaways
- Consistency is key: Aligning online and offline channels builds stronger brand recall.
- Creativity + Functionality: Campaigns like “You Complete Me” and “Innovating Every Bite” prove that emotional storytelling and product innovation together drive impact.
- Partnership matters: Working hand-in-hand with clients ensures long-term growth and innovation.
