Introduction
PureFoods, owned and promoted by Rollins International Pvt. Ltd., offers innovative alternatives in the gluten-free and lactose-free food segment. With a commitment to uncompromised taste and healthy living, PureFoods set out to establish itself as a category leader in India’s rapidly expanding health-food market.
To achieve this, the brand partnered with Let’s Talk Communication to build a pan-India digital presence that would drive awareness, engagement, and sales.
The Challenge
PureFoods needed to:
- Build strong category awareness across India.
- Position itself as the go-to brand for gluten-free and lactose-free foods.
- Create a ROI-driven campaign to increase followers, engagement, and sales.
- Establish a consistent brand narrative around healthy indulgence and lifestyle balance.
Our Approach
We crafted an integrated digital marketing strategy focused on:
🔹 Social Media Marketing
- Created engaging campaigns around health, lifestyle, and product variety.
- Built category relevance with creatives like “Sheer Goodness”, “Raise the Bar of Snacks”, and “A Healthy Substitute in Every Bite.”
👉 [Placement: Insert PureFoods campaign creatives]
🔹 AdWords Campaigns
- Launched targeted search and display campaigns capturing intent-driven consumers.
- Focused on high-volume keywords around gluten-free and lactose-free diets.
🔹 Website Optimization
- Enhanced user experience with optimized landing pages aligned to campaign CTAs.
- Improved discoverability of PureFoods’ range of products.
🔹 Content Marketing
- Developed storytelling-led content to build trust and educate audiences.
- Positioned the brand under the central campaign theme: “Eat Right, Live Lite!”
Campaign Highlights: “Eat Right, Live Lite!”
This became the core communication idea, reinforcing PureFoods as a brand that delivers health, taste, and lifestyle balance.
Execution:
- Social-first creatives focused on everyday choices (snacks, substitutes, indulgence).
- Lifestyle-led visuals with relatable messaging.
- Product categories promoted: Lactose-Free Refreshments, Gluten-Free Staples, and Healthy Indulgence.
Outcome:
- Built emotional and lifestyle resonance with health-conscious audiences.
- Increased digital traction and sales while creating brand recall.
Results & Impact
Our campaign delivered tangible growth for PureFoods:
- 100% MOM increase in total social followers
- 20% MOM increase in total social engagements
- 12% average engagement rate across campaigns
- 50% MOM increase in total social impressions
- 60% increase in overall quarterly sales
👉 [Placement: Add results infographic showcasing these metrics]
Key Takeaways
- Category Leadership: Strong positioning in a niche market requires clarity and consistency.
- Lifestyle Storytelling Works: Framing healthy foods as indulgent and aspirational drives engagement.
- ROI-Focused Execution: Integration across social, AdWords, website, and content delivers measurable business impact.
