Project Overview
Whiteberry set out to expand its mattress business by leveraging the power of online marketplaces such as Amazon and Flipkart. The focus was to build brand trust, improve product visibility, and drive consistent organic sales across key mattress collections—Orthopedic, Signature, Foamy, Resiliya, Bounce, and Latexo.
Company Overview
Whiteberry is a home and lifestyle brand specializing in high-quality, ergonomically designed mattresses tailored for Indian households. With a range spanning from orthopedic to latex-based mattresses, the brand blends comfort, durability, and modern design to ensure restful sleep for every customer. As the brand transitioned to marketplaces, it aimed to establish its identity in a competitive category by focusing on quality storytelling and customer trust.
Initial Challenges
Limited visibility in a crowded mattress category dominated by legacy brands.
Lack of optimized product listings for marketplace SEO.
No influencer presence to create authentic social proof.
Low organic traction, requiring performance-driven content and strategic outreach.
Strategy and Implementation
To overcome these challenges, we implemented a two-pronged approach:
1- Influencer Collaboration Strategy to build trust and humanize the product benefits.
2- Listing Optimization Strategy to improve ranking and conversions on Amazon and Flipkart organically.
Key Actions Taken:
Influencer Activity
We partnered with two lifestyle influencers who focused on wellness and home improvement to create engaging video content around Whiteberry’s mattress range.
- The content highlighted mattress features such as:
- Back support and spinal alignment (Orthopedic)
- Cooling and breathable fabrics (Latexo)
- Motion isolation and plush comfort (Signature)
Listing Content Optimization
We revamped the content for all major product listings:
- Added SEO-friendly titles targeting keywords like “orthopedic mattress,” “latex mattress,” and “best mattress for back pain.”
- Created feature-rich bullet points with focus on material, benefits, and warranty.
- Uploaded high-resolution product images with lifestyle shots.
- Enhanced product descriptions with USP, certifications, and technical specs.
- Standardized product information across both Amazon & Flipkart.
Results
Organic Sales Growth
- Flipkart: ₹1.5 Lakhs/month in organic mattress sales
- Amazon: ₹1.5 Lakhs/month in organic mattress sales
With zero paid ads, the organic performance was driven purely through authentic influencer buzz and search-optimized product content. This uplifted Whiteberry’s visibility in the mattress category and built brand equity on competitive platforms.
Key Achievements:
Listing Content
A+ Image
Cue Cards
Specification
Table Chart
Video
Conclusion
Through a focused approach combining influencer-led education and powerful listing optimization, Whiteberry carved a strong position in India’s online mattress market. Within a short span, the brand reached ₹3 Lakhs/month in organic marketplace sales—setting a foundation for long-term eCommerce success.
This case proves that even in a saturated category like mattresses, strategic content and storytelling can deliver tangible marketplace results.
