Creative Strategy & Production
- Market and competitor research
- Creative brief development
- UGC, videos & static ad production
- Creative testing documentation
Media Buying
- Campaign measurement using advanced analytics tools
- Custom live dashboards for enhanced reporting
- Customer persona research for targeted advertising
- Full-funnel ad strategy for maximum conversion
- A/B testing for creative and targeting optimization
- Data-driven decisions to refine campaign performance
- Proactive measures to improve campaign effectiveness
- Cross-channel optimization
Customer Retention
- Strategies designed to convert leads and reconvert existing customer
- Management of CRM, email, SMS, and the entire customer lifecycle
- Build personalized client journeys to boost engagement and conversions
- Tailor experiences to increase customer lifetime value and loyalty
- Create advocacy programs to leverage word-of-mouth and referrals.
Conversion Rate Optimization
- High-impact experimentation
- Visitor drop-off tracking
- A/B testing on website elements
- Website optimization for mobile
- Identification of friction points
- Advanced analytics implementation
Data Infrastructure
- Audit existing data infrastructure, tools, and reporting
- Audit of event mapping methodology and integrations
- Roadmapping data infrastructure upgrade and event tracking in phases
- Building visualizations to support business goals across all marketing channels
- Understanding attribution goals and building a methodology that supports unique business needs
- Advising on tools and integrations to best support data build-out
Search Engine Optimization
- Conduct comprehensive keyword research to identify high-value terms.
- Analyze competitors' keyword strategies to gain a competitive edge.
- Optimize website elements like meta tags, headings, and content for improved search visibility.
- Enhance site architecture for better crawlability and user experience.
- Develop high-quality content tailored to target audience needs and search intent.
- Promote content through link-building strategies to enhance authority and rankings.
- Use advanced analytics tools to monitor search performance and traffic trends.
Website Design and Development
- Craft intuitive and engaging user interfaces that enhance user experience.
- Implement responsive design for seamless access across all devices.
- Design and develop e-commerce platforms that optimize the shopping experience.
- Utilize the latest technologies for scalable and secure web applications.
- Store Maintenance and Updates
Marketplace
- Product listing: Allowing sellers to list their products with detailed descriptions, images, and pricing
- Search and filtering: Enabling buyers to easily find relevant products using filters based on categories, price range, features, etc
- Brand/Client onboarding: Facilitating the process for new sellers to register and set up their store
- Inventory management: Tracking seller stock levels and updating availability
- Performance metrics: Providing sellers with insights into sales, reviews, and other performance indicators.