Company Overview
Johnson Marble & Quartz is a prominent manufacturer and supplier of engineered marble and quartz surfaces in India. Operating under H & R Johnson (India), a division of Prism Johnson Limited (formerly Prism Cement Limited), the company has been a key player in the industry since its inception
Strategy Implemented
We executed a targeted guest posting campaign focused on the keyword “Quartz Countertops”, building high-authority backlinks to a relevant landing page. The anchor text strategy, niche-relevant websites, and DA (Domain Authority) of the sources were carefully selected to maximize impact.
Performance Overview (Data from Google Search Console)
Month | Clicks | Impressions | Avg. Ranking | Landing Page Users |
October | 8 | 279 | 12 | 80 |
November | 13 | 1353 | 10 | 116 |
December | 112 | 3322 | 3 | 373 |
January | 147 | 3968 | 3 | 654 |
Results Achieved
- Keyword Rank Boost: Improved from #12 to #3 within 3 months.
- Clicks Growth: Increased by 1737.5% from 8 to 147 monthly clicks.
- Impressions Growth: From 279 to 3968 — a 13x visibility increase.
- Landing Page Users: From 80 to 654 – proving not just impressions, but engaged user growth.
Key Takeaway
Strategic guest posting with niche-relevant, authority domains can significantly improve organic rankings and drive meaningful traffic when targeted around the right keywords.
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1- October 22
2- November 22
3- December 23- We got result
4- January 23- continuity in result.
Summary- Above result shows that there is continuity in result, i.e. 147 clicks & 3968 impression for quartz countertop
Rank in January 23- 3rd position
